Look at the mainstream media. Now look at social media. In the first days of 2017, both mainstream media and social media seem thick with 2016 retrospectives, on all levels of content. It is not that surprising. Still, I personally cannot remember it having happened so much, and so overwhelmingly in previous years. At least…
A media expert can bring your online project or business to life. If you want to reach people with good content, gain their attention and engagement, and do not have video, audio and writing expertise yourself, you might need someone who does. What can a media specialist do for online projects or businesses? In my previous…
In my last article, Birmingham Faith Map media project was the ancient Mesopotamian irrigation system to change dry lands into fertile terrain. Now we will break this metaphor down to test it and make it work. Without further ado, I will expose 3 segments of my value proposition in a more structured way: Value proposition – how does my…
Put creative thinking at work in a creative industry as a freelance journalist. Take what you know best and use it to show why and how your users (or clients) need your expertise. While scanning creative thinking methods, one stood out : the metaphorical thinking. My brain works well with metaphors and comparisons, as does my literary…
You learnt how business doesn’t need to be scary. You learnt how you can find inspiration within your work. Now all you need to do is put together a business plan. Yes, I am talking to you, journo free lancer. To end my motivational speech, I present you the Business Model Canvas, as I put it together it…
Buzz Feed, Mashable, Vox, Politico – all stand out as successful online journalism products. How do you freelance as a journalist in the world of Buzz Feed, Youtube born celebrities and The Guardian going visual online? With the development and expansion of online journalism, freelancing has never been a more valid option for journalists. But do we need more than…
What is the next step for video journalism? This broad question might find its answer in projects such as 6×9 by The Guardian. The new media project 6×9 will take users into the experience of solitary confinement by using virtual reality technology. Francesca Panetta, multimedia special projects editor, gives more details about it: “6×9” is an immersive experience of…
