Tag: media

The power of metaphor for the media expert

Put creative thinking at work in a creative industry as a freelance journalist. Take what you know best and use it to show why and how your users (or clients) need your expertise.  While scanning creative thinking methods, one stood out : the metaphorical thinking. My brain works well with metaphors and comparisons, as does my literary…

Business model: the challenges

You learnt how business doesn’t need to be scary. You learnt how you can find inspiration within your work. Now all you need to do is put together a business plan. Yes, I am talking to you, journo free lancer. To end my motivational speech, I present you the Business Model Canvas, as I put it together it…