Month: November 2016

What can the media expert do for you?

In  my last article, Birmingham Faith Map media project was the ancient Mesopotamian irrigation system to change dry lands into fertile terrain. Now we will break this metaphor down to test it and make it work. Without further ado, I will expose 3 segments of my value proposition in a more structured way: Value proposition – how does my…

The power of metaphor for the media expert

Put creative thinking at work in a creative industry as a freelance journalist. Take what you know best and use it to show why and how your users (or clients) need your expertise.  While scanning creative thinking methods, one stood out : the metaphorical thinking. My brain works well with metaphors and comparisons, as does my literary…

Business model: the challenges

You learnt how business doesn’t need to be scary. You learnt how you can find inspiration within your work. Now all you need to do is put together a business plan. Yes, I am talking to you, journo free lancer. To end my motivational speech, I present you the Business Model Canvas, as I put it together it…